This is a comprehensive learning course on Fundamentals in Google Analytics. It provides a consolidation of basic principles of Google Analytics and how it can be used to make solid data-driven decision-making in Digital Marketing. The course talks about the basics of setting about Google Analytics account, Code Installation on the website, Setting up goals and funnels, Creating custom reports and Rules for Custom Dashboards and 7 most important tips to be used in Google Analytics.
Iselglobal Web Analytics training program helps you improve your understanding about online marketing and gain the desired results in your web analysis. You will learn about the various tools and techniques to evaluate viewer trends and patterns on websites.
- Introduction to Google Analytics
- Google Analytics and Google Webmaster
- Audit and Conversion Tracking
- Features of Google Analytics
- E-Commerce and Tracking
- Mobile App Analytics
- Google Tag Management
- Google Analytics Setup
From the course:
- You will gain a deeper understanding of Web Analytics, multi-channel Analytics and how to apply them
- You will learn how to generate valuable data from search analysis and competitive intelligence analysis
- Gain insights by performing qualitative research and deliver “data focused” results
- Enhance skills in industry best practices and know the latest trends in tools and technologies in marketing
- Get noticed in your organization for knowing the benefits and advantages of implementing Web Analytics
- This certification will help you seek the role you aspire for in the digital marketing industry
The course is best suited for the following:
- Digital Analysts
- Web Analytics Data Reporters
- Internet Marketing Professionals
- Website Agencies
- Designers
- Website Owners
- Entrepreneurs
- Business Owners
- Marketing & Business Students
On successful completion of the course and course requisites, candidate will receive Google Analytics certification.