Total Quality Management

7 Principles of Total Quality Management (TQM)

What are 7 Principles of Total Quality Management (TQM) and why Total Quality Management Certification is important- Quality management is a never-ending and systematic approach to the improvement of an organization. It focuses upon adjusting those to stand beyond that and on the expectation of customer and identifying the defects of manufacturing. The term was invented in the industries of Japan in 1954 and was implemented in everywhere including various business backgrounds. Total quality management holds each and every individuals to be accountable for the outcome of the process.


There are many principles of Total Quality Management. Here are 7 TQM principles that are most important and hold larger positions:

  1. Customer Focus: The strategy of Total quality management is customer-oriented. Thus it always focuses upon detecting the flaws that are being faced by your customers. The customers or the end users are the ultimate points to meet your desired business goals. Thus the main vision of every organization should be standing beyond what your customers expect from your product or service. Total quality management increases the conversion ratio of customer retention.
  2. Process-Centered: If problems are being caused by your process, then any training or changing the workforce will not help you enough to get through the desired success. You will need to detect and fix the faults of your process and train your team.
  3. Strategic Approach: A well-planned strategy can lead an organization to its desired position. Companies must focus upon planning the execution strategy and implementing them. A strategy doesn’t only mean how a plan is going to work but also how the individuals involved with the business are going to perform their own duties. Total quality management tools focus upon quality strategic planning and make an organization more competitive.
  4. Communication: The communication strategy focus upon the internal and external communication of an organization. The stakeholders, members, directors and even the employees must have the same goal and that is the growth of the organization. TQM helps in creating good communication goals that lead to huge success to an organization.
  5. Statistics and Study: Comparative analysis and evaluation help an organization to decrease the number of flaws. If an organization performs well and don’t devote enough time in evaluating the workflow, the company will get less competent in no time. The competitors who are providing the same sort of products or services can get the extra benefit of the organization not caring about the flaws in their process.
  6. Employee involvement: Employees are an organization’s internal customers. Without the involvement of the internal workforce, the growth of an organization is completely not workable. The total quality management also believes in total productive maintenance and in the fact of making aware to your employees about the mission and vision of the organization and let them understand the concept of quality. They must understand how that work in the growth of an organization does.
  7. Integrated system: It is necessary to have a company quality system following principle Process apparatus, for the understanding and handling of the quality of services or the products of a company or an integrated organization system which may be modelled for example ISO 9000.


Though there are many ideas, beliefs and processes that go together with Lean management process, the one driving force is continuous improvement. The total quality management believes to be not stagnant and thus a continuous improvement is followed by the entire process. The lean management is considered to be identical to the TQM process but there are other certain dissimilarities too.


The main difference between TQM and Six Sigma (which is considered a newer concept) is the strategy. TQM is a management strategy to gain everlasting success in customer retention. In a TQM system, all members of a company take part in improving products, processes, services and the techniques of business operation. It is comparable to Six Sigma in the basic viewpoint of TQM is to decrease manufacturing and service flaws, increase customer fulfilment with the product, and rationalize supply chain management. Adding to it, TQM guarantees that the staffs of the organization are well trained, and that apparatus is well upheld and current. Businesses who use Total Quality management use other processes like Kanban, Kaizen and 5S.